THE ETHOS
Named after Datin Paduka Seri Endon Mahmood, the wife of the fifth Prime Minister of Malaysia, the Piala Seri Endon has been conceived to discover, and to provide a platform for support, recognition and encouragement of Malaysia's Batik-making talent.

It is an annual event that is open only to Malaysians and is part of the Malaysia Batik – Crafted For the World movement, Datin Paduka Seri’s brainchild.

THEME OF THE COMPETITION
Batik - Inspirasi Ku
The theme for this nationwide competition has been chosen to allow for maximum freedom in creative expression.

COMPETITION CATEGORIES
In line with the movement’s aim to widen the scope and use of batik, since 2003, the organisers have added one category a year to this competition.
• Fashion category – the only category in 2003
• Soft Furnishing category – launched in 2004
• Handicrafts category – added to the line up in 2005

THE TROPHY
The intricate design of the trophy represents a hand-block – which is used in the making of Batik. Made of exotic timber and highly polished pewter, the trophy is 18 inches (approx 460mm) high and 6.5 kg in weight.

The original Challenge Trophy will be kept by the organisers for use in this annual event. Names of winners of the trophy will be engraved on the respective plaques on the back of the trophy. Winners will be given a smaller replica weighing 2 kg, while consolation prize winners will receive a 1.5 kg replica.

THE PRIZE MONEY
Prize money for each competition category is as follows:

We would like to thank our kind sponsors:
The Star newspaper, for sponsoring all the prize money.
Royal Selangor, for producing and providing all the exquisite trophies.
Berjaya Times Square Hotel & Convention Centre, for providing the venue.

THE ORGANISERS
As with all the events of the Malaysia Batik - Crafted For the World movement, the Piala Seri Endon is co-organised and co-managed by Yayasan Budi Penyayang Malaysia, a foundation of which Datin Paduka Seri is Chairman; and Batik Guild Sdn Bhd, which has been specially established to carry out the work of this movement.